DataStealth
Repositioned an enterprise data security platform from unwinnable encryption keywords to deployment-moated topics. 44-week editorial calendar, 9-cluster keyword strategy, commercial terms moving from page 3 to page 1.
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Turn your expertise into content buyers trust, search engines surface, and competitors struggle to match.
I sit with your product, engineering, sales, and CS teams until I can explain your solutions to skeptical buyers. At DataStealth, this turned real deployment stories into content CISOs actually forward to their teams.
I use your analytics and competitor data to find what your buyers already want to understand, where competitors are weak, and which topics can realistically move commercial outcomes.
I use AI for research, competitor analysis, and production speed — but the thesis, positioning, and final judgment are editorial-led. The test: would your CTO publish this under their name?
Every page has a job — and every new piece strengthens the ones already ranking. This is why Quwa articles get surfaced by Google Discover to audiences who never searched for them.
540K+
Annual visitors
Built Quwa Defence Journal from zero to 540K+ annual visitors and 50K+ monthly readers organically, as a solo operator. Cited by CNN and AFP.
3K+
YouTube subscribers
Grew Defence Uncut to 3,000+ subscribers in a niche vertical, leading to appearances on France24 and TRT World.
37+
Enterprise buyers
Defence OEMs, think tanks, and government buyers subscribed to Quwa and became paying customers.
Where my work appears
Google Discover CNN AFP France24 TRT World
I build high-performance sites from scratch, not templates with plugins stacked on top. Quwa runs on a custom GeneratePress theme with ~30KB frontend footprint, Bloomberg-style paywall logic, and 90+ Core Web Vitals. Your content deserves infrastructure that loads fast, converts well, and doesn't break.
I build custom MCP servers that plug AI directly into your live business systems — i.e., GA4, GSC, WordPress, BigQuery, CRMs, email platforms. 15+ deployed on GCP Cloud Run. This means your strategy sessions pull from real performance data.
Off-the-shelf tools don't cover every use case. I've built gated podcast delivery systems with per-user RSS feeds and signed AWS enclosures, rule-based paywall plugins with subscriber-tier logic, and growth marketing engines with exit-intent and email platform integration. If your content workflow has a gap, I build the tool that fills it.
Interactive calculators, SEO audit widgets, strategy generators — i.e., tools that give buyers immediate value and give you their contact information. These assets attract backlinks, improve dwell time, and convert better than any blog post.
I deploy on GCP Cloud Run, configure Cloudflare for performance and security, manage Docker containers, and handle the hosting migrations nobody else wants to touch. Your content system runs on infrastructure I built, optimized, and maintain.
Most calendars start with internal brainstorms and executive pet topics. Yours starts with what buyers are already searching for and where competitors left gaps. Every topic maps to a keyword cluster or competitive opening — not a hunch.
Most companies guess what competitors are doing. I scrape the pages ranking for your keywords (i.e., structure, entities, schema, missing angles) then build content to exploit the specific weaknesses I find.
Most B2B content paraphrases the product page. I turn complex products into content accurate enough for engineers, clear enough for decision-makers, and useful enough for your sales team to actually send.
Most companies use AI to write faster. I use it to think better — i.e., connecting AI systems into your live data so every strategy decision is grounded in real performance, not assumptions.
Most engagements end when the last post ships. I build the briefs, linking logic, workflows, and feedback loops that keep the system improving after launch. You get an operating system, not a deliverable.
Repositioned an enterprise data security platform from unwinnable encryption keywords to deployment-moated topics. 44-week editorial calendar, 9-cluster keyword strategy, commercial terms moving from page 3 to page 1.
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Built Canada's only English-language South Asian & Middle Eastern defence publication from scratch. 50K+ monthly readers, CNN and AFP citations, Google Discover visibility. One person. No staff. No funding.
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YouTube channel to 3K+ subscribers with SEO-led topic selection. One session → 15+ derivative assets. Appearances on France24 and TRT World.
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I am not a marketing leader who hands strategy to a team. I am the operator leaders hire when they need someone to understand the market, extract the expertise, build the strategy, write the content, deploy the tools, and move the metrics. One person. Full stack. No handoffs.
A clear point of view your market can associate with your brand.
Content your sales team can send when buyers ask hard questions.
Faster publishing without turning your site into an AI content dump.
Better use of the expertise already trapped inside your company.
A repeatable growth asset that keeps earning visibility after the work is shipped.