Commercials Published before the call
Four ways to buy the work.
Start with the fixed strategy and quarterly build, buy an ongoing content engine, place a senior fractional owner over the function, or commission a defined sprint. No hidden “contact us” price gate.
Scope before hours
Content strategy + quarterly build
$4,500 fixedSix weeks. Audit up to 200 URLs, set the annual plan, and receive 24 publish-ready technical articles.
Content engine
$6,000–$12,000/moOngoing production, optimization, repurposing, and measurement.
Fractional content lead
$9,000–$18,000/moSenior ownership of strategy, calendar, team, standards, and reporting.
Project sprint
$12,000–$35,000A defined pillar build, search remediation, launch, or site content rebuild.
The bands answer different operating questions
What should exist—and what must ship first?
Scored inventory, demand map, messaging framework, twelve-month plan, quarterly calendar, and 24 publish-ready technical articles. Use the complete package internally or continue from the approved plan.
Who makes the assets?
Research, briefs, production, review management, optimization, repurposing, and reporting. Appropriate when strategy is directionally clear but the team needs a reliable technical production and distribution system.
Who owns the function?
The content-engine scope plus senior ownership of messaging, calendar, producers, agencies, standards, channel orchestration, and leadership reporting. A substitute for the senior layer of an open requisition.
What must ship now?
A bounded pillar build, AI-search remediation, category launch, comparison surface, or site rebuild with named deliverables and acceptance criteria. It is not an open-ended retainer compressed into a large invoice.
03 Economics
AI lowered the cost of output. It did not lower the cost of being wrong.
AI made content cheap to produce and expensive to get right. The price reflects senior judgement, primary-source research, technical accuracy, expert review, search and AI-retrieval structure, orchestration, and accountable reporting—not a word count.
The fixed build stays affordable through one estate, market, article format, and consolidated review stream. It is not credited against a retainer. Continuing clients avoid repeated discovery and onboarding because the approved annual plan becomes the live production backlog.
| Need | Best starting band |
|---|---|
| We need the annual direction and next quarter ready | Strategy + quarterly build |
| We have a plan and need technical execution | Content engine |
| No senior person owns content | Fractional content lead |
| One defined launch or remediation must ship | Project sprint |
Where this is not the right spend
Commodity volume
A content mill will produce more words for less money.
Paid media first
BillWordy can brief assets but does not sell media buying as the core service.
No expert access
Technical work requires an accountable reviewer for roughly one structured hour a month.
Guaranteed rankings
No credible provider can guarantee a search position or an AI citation.
Next Choose the smallest useful start
Bring the constraint, not a procurement script.
BillWordy will identify the fitting band, recommend a smaller intervention when it is sufficient, or explain why another provider is the better choice.