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Content audit + quarterly content build · Technical B2B

Fix the content estate—and leave with the next quarter ready to publish.

Before another quarter of production is funded, get a defensible decision on every in-scope URL, a clear direction for the year, and 24 publish-ready technical articles for the next 90 days.

BillWordy combines the crawl, Search Console, GA4, messaging, source material, and buyer demand into an annual plan the team can defend—and a complete first-quarter pipeline it can begin publishing immediately.

Check whether the quarterly build fits Inspect a sample handoff

Selected systems built and operated

Grounded in live technical publishing and content operations.

1.64M sessions / 12 months

End-to-end specialist publishing engine built and operated by Bilal.

Page 1 commercial visibility

Search content built around active buyer questions.

Connected SME-led content engine

Voice, visuals, persona, and expert review joined in one workflow.

Recognize the constraint

This is usually the right starting point when:

The content backlog is large, but no one can defend the sequence.

Several pages compete for the same buyer question.

Experts spend too much time repairing positioning and technical claims downstream.

The next quarter needs content, but the topics and arguments are not yet agreed.

Production keeps restarting from a blank page.

An annual plan is needed, but the first quarter also has to ship.

What changes

Set the direction once. Start publishing immediately.

Stop funding the wrong work

Identify which existing pages deserve more investment, which need repair, which should be consolidated, and which should stop consuming production time.

Enter the next quarter with 24 articles ready to publish

Move from an uncertain backlog to a complete 90-day pipeline built around approved buyer questions, arguments, evidence, and conversion paths.

Give the rest of the year a defensible sequence

Leave with a plan for the remaining nine months, organized around commercial priority, search demand, dependencies, and available production capacity.

The handoff

Inspect what the team receives.

Strategy becomes safer to buy when the working files and finished output are visible. These representative previews show the decisions, annual sequence, and article package.

Representative handoff preview

URL decision matrix

Every page receives an evidence-backed action, priority, rationale, and owner.

URLDecisionWhy
/legacy-guideUpdateDemand exists; proof is weak
/old-comparisonConsolidateCompetes for the same intent
/obsolete-featureRemoveOutdated and no longer useful
Representative handoff preview

Twelve-month content roadmap

The completed first-quarter pipeline is separated from the following nine months.

Q1Publish 24 completed articles
Q2Repair high-intent and comparison pages
Q3Deepen useful authority clusters
Q4Refresh, measure, and close gaps
Representative handoff preview

Publish-ready article package

Finished copy arrives with the decisions required to publish, connect, and measure it.

Copy
Final edited article
Findability
URL, metadata, search, and AI structure
Evidence
Sources, claim notes, and review status
Action
Links, CTA, owner, and image direction

Defined production state

What “publish-ready” includes

One consolidated revision round is included for each batch of eight. CMS upload, custom visuals, translation, legal review, and extensive post-approval rewriting require separate scope.

  • Final edited copy
  • Recommended headline and URL
  • Meta title and description
  • Buyer question and intended decision
  • Core argument
  • Source and claim notes
  • Search and AI-retrieval structure
  • Internal-link recommendations
  • Conversion action
  • Brand-aligned image direction
  • Review status and owner
Inspect the representative handoff →

Delivery

Six weeks from competing opinions to a publishable quarter.

Week 1

Build the evidence base

  • Inventory the in-scope estate
  • Join Search Console and GA4 data
  • Review messaging, claims, and sources
  • Map buyer demand and AI-search gaps
  • Find duplication, decay, and missing demand
Week 2

Make the decisions and lock the plan

  • Assign keep, update, consolidate, or remove
  • Resolve intent and positioning conflicts
  • Finalize the messaging framework
  • Approve the twelve-month sequence
  • Lock the 24 first-quarter assignments
Weeks 3–5

Produce three batches of eight

  • Assemble sources and claims
  • Draft and edit each article
  • Add search and AI-retrieval structure
  • Run one consolidated client review per batch
  • Complete final revisions and approval
Week 6

Finalize and hand over

  • Complete all 24 publish-ready articles
  • Finalize the quarterly calendar
  • Confirm links and conversion paths
  • Deliver the remaining nine-month plan
  • Conduct the implementation handoff
Your team contributes

Source context and timely, consolidated decisions.

  • Read-only GA4 and Search Console access
  • CMS access or a complete URL export
  • Current product, positioning, and technical material
  • One kickoff and one strategy workshop
  • Three consolidated batch reviews
  • One final handoff
  • Feedback inside the agreed review window
BillWordy handles

Strategy, production, quality control, and handoff.

  • Inventory and data assembly
  • Search, buyer-demand, and AI-search analysis
  • URL-level recommendations
  • Messaging and content architecture
  • Article research, drafting, and editing
  • Metadata, internal links, and conversion recommendations
  • Annual plan, publishing calendar, and handoff

Scope and fit

Fixed price. Fixed production boundary.

The $4,500 price works because the estate, article format, market, review process, and delivery sequence are agreed before production begins.

Included

One tightly bounded quarterly build

  • One domain
  • One primary market and language
  • One primary technical B2B audience
  • Up to 200 in-scope content URLs
  • One GA4 and one Search Console property
  • One messaging framework
  • 24 standard technical blog articles in the agreed format and length band
  • One consolidated revision round per batch
  • First-quarter calendar and nine-month plan
  • One final implementation handoff
Best fit

A technical B2B team ready to publish

  • An existing content estate
  • Available analytics and search data
  • A technically complex B2B offer
  • Identifiable buyer questions
  • Reliable internal or external source material
  • One consolidated review stream
  • A real need to publish next quarter
Custom scope

Work that breaks the batch model

  • Multiple domains, languages, markets, or business units
  • More than 200 in-scope URLs
  • Several departmental review processes
  • Original surveys, extensive interviews, or heavy compliance review
  • White papers, reports, or pillar guides outside the agreed format
  • Major technical SEO or full-site remediation
  • Custom illustration, video, interactive, or CMS production

Wrong starting point: the strategy is already approved and only production is needed; the site has no meaningful content estate or source material; technical failures prevent reliable analysis; or the organization cannot return timely, consolidated feedback.

Commercials

One fixed engagement. A full quarter of content.

Content strategy + quarterly build

Direction for the year. Finished output for the next 90 days.

$4,500 fixed

The inventory, URL decisions, demand map, messaging framework, 24 articles, quarterly publishing calendar, and nine-month plan are standalone and implementation-ready.

  • Six-week delivery
  • 24 publish-ready articles
  • No retainer or paid discovery phase
Check whether the quarterly build fits There is no fee credit. Continuing clients carry the approved roadmap, messaging, and production system directly into ongoing work without repeating discovery or onboarding.

After the first quarter

Keep the handoff—or keep the engine moving.

Implement internally

Publish the 24 completed articles and use the annual plan with no further BillWordy commitment.

Add ongoing content production

$6,000–$12,000 per month. Continue producing, optimizing, publishing, repurposing, and measuring prioritized assets.

See the content-engine model →

Commission a defined sprint

$12,000–$35,000. Complete a pillar build, search remediation, product launch, or broader site-content rebuild.

See published pricing →

Commercial questions

Resolve the production boundaries before the fit call.

01

What does “publish-ready” mean?

Publish-ready means each article arrives as final edited copy with a recommended headline, URL, meta title, meta description, buyer question, core argument, source notes, search and AI-retrieval structure, internal-link recommendations, CTA, image direction, and review owner. One consolidated revision round is included for each batch of eight.

02

Why does the fixed build cost less than an ongoing retainer?

The fixed engagement uses one agreed strategy, market, article format, production sequence, and consolidated review stream. A retainer adds continuous research, interviews, optimization, CMS publishing, repurposing, measurement, reporting, visual production, and contributor management after the first-quarter batch has been completed.

03

How many URLs are included?

The fixed engagement covers one domain, one primary market and language, and up to 200 in-scope content URLs. The page count refers to editorial and commercial content being evaluated, not utility pages, archives, filters, or automatically generated system URLs. Larger or multi-market estates receive a custom scope.

04

How much client time is required?

The client team participates in one kickoff, one strategy workshop, three consolidated batch reviews, and the final handoff. The engagement works best when one internal owner gathers stakeholder comments and returns a single set of decisions within the agreed review window. BillWordy handles the analysis, production, documentation, and sequencing.

05

Can topics change after production begins?

The annual direction can evolve, but the 24 first-quarter assignments are locked after the Week 2 strategy workshop. Material changes after drafting begins may replace an article only through an agreed scope adjustment. This protects the six-week delivery sequence and prevents one late topic change from disrupting three production batches.

06

Is the $4,500 fee credited against future work?

No. The $4,500 engagement is a complete strategy and production package rather than a paid discovery deposit. Clients who continue do not repeat discovery or onboarding. The approved annual roadmap, messaging framework, article standards, and production system move directly into the ongoing engagement as its live backlog.

07

Can the internal team use the work without BillWordy?

Yes. The inventory, URL decisions, demand map, messaging framework, 24 completed articles, publishing calendar, and annual roadmap are designed for implementation by an internal team or another production partner. No retainer is required, and the handoff records the decision logic, ownership, links, conversion actions, and review status.

08

What access is required?

The engagement requires read-only access to one Google Search Console property and one GA4 property, plus CMS access or a complete URL export, current product and messaging material, reliable technical source material, and one accountable review owner. CMS publishing access is not required because upload is outside the fixed scope.

09

What is not included in the fixed engagement?

The fixed engagement excludes CMS upload, custom illustration, video, interactive production, translation, legal review, original surveys, extensive executive or SME interviews, heavy post-approval rewriting, major technical SEO remediation, and long-form reports or pillar guides outside the agreed article format. Any of those requirements receives a separate confirmed scope.

Direct fit assessment

Send the site and the quarter you need filled.

Share the website, content scope, primary offer, buyer audience, and next-quarter priorities. The response will confirm whether the scope can responsibly support 24 publish-ready articles—or whether a smaller or different engagement makes more sense.

No generic capabilities call. The assessment comes from the senior lead who would conduct the work.

  • One direct recommendation
  • One-business-day response
  • No obligation to continue

Check fit for the quarterly build

The senior content lead who would run the engagement reviews every submission.

Bilal responds within one business day. No obligation to continue.

Prefer to inspect the method first? Request a representative handoff →
View methodology references
  1. Google Search Console performance reports
  2. Google Analytics landing page report
  3. Google canonicalization documentation
  4. Google redirects documentation
  5. Nielsen Norman Group: content strategy
  6. Google Search Essentials
  7. Google guidance on helpful, reliable content
  8. Google structured data guidelines
  9. Google Search documentation for AI features
  10. Schema.org Service
  11. Schema.org FAQPage
  12. Semrush SEO Writing Assistant documentation
6 weeks · $4,500 · 24 articles Check fit